About KONLLEN

Heritage & Brand Foundation

A professional billiards brand with roots dating back to 1993, dedicated to delivering high-performance products for players, distributors, clubs, and billiards businesses worldwide.

KONLLEN SINCE 1993

Brand Story

From 1993 to Global Recognition

KONLLEN's story began in 1993 with a lasting belief: exceptional play starts with equipment made to exacting standards. What began with cue craftsmanship has grown through material research, structural engineering, and continuous feedback from players and partners around the world.

Today, KONLLEN brings product development, manufacturing resources, and global sales into one complete billiards system. From pool, jump and break, carom, and snooker cues to shafts, cases, tables, and accessories, every category carries the same pursuit of precision, stability, and long-term performance.

Explore Products
Years of Heritage
Countries Reached
Granted Patents
Continents Covered

KONLLEN Group

Three Brands, One Standard

Explore the three independent official storefronts within the KONLLEN Group. Each brand serves a distinct player and market while sharing one commitment to cue performance.

KONLLEN

Luxury Performance

KONLLEN

Premium cues and billiards equipment engineered for serious players, professional competitors, and global partners.

Visit KONLLEN
CRICAL

Carbon Technology

CRICAL

Technology-driven carbon-fiber cues created for smooth power, consistency, and accessible performance.

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ZOKUE

Modern Cue Culture

ZOKUE

Distinctive cues and billiards accessories for players seeking confident design and dependable playability.

Visit ZOKUE

Brand Values

What Makes KONLLEN Different

The combination of product quality, broad category coverage, technical development, and growing brand power.

KONLLEN SINCE 1993

Our Story

From 1993 to Global Recognition

KONLLEN is a professional billiards brand dedicated to delivering high-performance products for players, distributors, clubs, and billiards businesses worldwide. Combining advanced materials, refined structures, and a distinctive brand identity, KONLLEN has grown into a comprehensive brand integrating product development, manufacturing resources, and global sales.

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01

Precision Engineering

Advanced materials and modern cue technologies, including carbon fiber shafts, low deflection construction, and professional taper designs.

01

Full Product System

Pool cues, jump/break cues, carom cues, snooker cues, shafts, butts, cue cases, tables, and accessories — strong repeat-purchase potential.

01

Global Brand Influence

Signed professional players from different markets, active in exhibitions, tournament sponsorships, and international distributor expansion.

01

Long-Term Business Value

Not only a cue supplier, but a brand with lasting value for importers, wholesalers, retailers, clubs, and online sellers.

Partnership

Partner with KONLLEN

More than product sourcing — a long-term, win-win brand partnership.

6
Continents Covered
46
Countries / Regions
42
Granted Patents
30+
Years of Heritage

Partnership Support Policies

Marketing Support

Campaign planning, promotional materials, and brand promotion.

Regional Protection

One authorized partner per territory.

Training Support

Product knowledge, sales scripts, and basic training.

Marketing Material Support

Posters, brochures, product detail pages, images, and videos.

Operational Support

E-commerce guidance, cross-border platform know-how, and operational coordination.

Distributor Privileges & Exclusive Benefits

Authorized Dealer Certificate
Dealer Wholesale Pricing
Extra Rebates upon Reaching Purchase-Volume Targets
Sample Priority and Trial Access
Advertising and Promotion Support
After-Sales Support
Complete Marketing Materials Pack
Event Sponsorship and Visual Asset Support
Customized Benefit Plans
Deposit Refundable without Interest upon Agreement Termination

Five-Step Cooperation Process

Cooperation Review

Comprehensive evaluation based on company qualifications, channel capability, brand planning, purchasing scale, market development ability, and long-term cooperation willingness.

Contract Signing

Formal documents such as distributor agreements and authorization letters, clarifying rights of both parties and project execution requirements.

Initial Order & Cooperation Threshold

First-order thresholds, MOQ standards, and phased cooperation requirements based on distributor level and market planning.

Support & Collaboration

Brand authorization, product materials, promotional assets, training, market recommendations, and delivery support.

Coordination & Delivery Timeline

Dedicated contacts, clear milestones, and communication mechanisms from qualification review to shipment and ongoing follow-up.

Suitable Business Scenarios

Distributor

Regional distribution and channel development.

Clubs & Pool Rooms

Venue setup and long-term repeat purchases.

E-commerce

Bundled sales and online retail growth.

Gift Sets

Gift markets and set sales.

Events & Training

Event partnerships and training programs.

KONLLEN is not built for momentary attention, but for enduring trust.

Become a DealerContact Us Download Recruitment Manual

Resources

Download Resources

Access our brand materials, product catalogs, and partnership documents.

Agent Recruitment Manual

Agent Recruitment Manual

Complete guide to KONLLEN partnership — brand introduction, core technology, patents, player endorsements, global footprint, manufacturing excellence, and cooperation framework.

PDF~7 MB18 Pages

Contact Us

Customer Service customerservice@konllen.com
Recruitment Manager dealer@konllen.com
Sales Manager sales@konllen.com
After-Sales Support support@konllen.com
TEL 400-8600-147